Brand identity and sonic healing portal for a black-owned independent record label and holistic wellness movement rooted in ritualistic sound alchemy of the African Diaspora. Based between Oakland, CA and Brooklyn, NYC
7000Coils
Brand Identity
Designer
My Role
Team
3 Collaborators
Timeline
1 year
Logo System, Visual Identify, Website Portal, Album covers, Merchandise
Deliverables
About 7000COILS
7000COILS is a black-owned independent record label and holistic wellness movement rooted in the ritualistic sound alchemy of the African Diaspora crafted by kkingboo and Lalin St. Juste.
The brand identity is rooted in the story of the Vudu spiritual god, Damballah. Vudu societies view Damballah as the primordial creator; they created the cosmos by using their 7,000 coils to form the stars and the planets in the heavens and to shape the hills and valleys of earth.
Client Moodboard
Logo Symbol
The coil icon, representing the serpent’s eye, draws from Damballah's creative force. A single spiral that symbolizes the origin and unfolding of the cosmos.
Seamless Chain Pattern and Logo Font
We created a seamless chain pattern derived from the logo symbol, representing the interconnected 7,000 coils that shape reality.
Album Covers and Singles
Merchandise
Sonic Healing Portal Website
An immersive online portal and community gathering space that serves as a sonic healing experience destination. Users can choose artifacts on altars, explore mystical environments, and engage with the sound alchemy practice.An immersive online portal and community gathering space that serves as a sonic healing experience destination. Users can choose artifacts on altars, explore mystical environments, and engage with the sound alchemy practice.
